Tweet Pint it Share As a growing number of people are buying their books online, it is important to understand the features you should look for in an online bookstore. An online bookstore is expected to be a comprehensive website with a user-friendly interface besides having a large selection of books, a variety of payment options, excellent customer support and a robust return policy. For any online store, the most important criterion is a website that is easy to use so that customers can get their shopping done easily and without hassle. The large number of books on offer should be properly organised into categories and sub-categories so that the site remains easy to navigate and users are able to locate the book of their choice with a minimal number of mouse clicks. The speed of the website is another important factor that influences customer satisfaction. A good selection of books is critical to an online bookstore. An online bookstore is expected to have a collection of books from all genres. It is imperative that all the latest bestsellers are made available as these are the ones most users will look for. Other merchandise like CDs and DVDs also need to be made available. There are users who look for books that are not readily available. Such users also need to be catered to. Free shipping is something that customers have come to expect. The time required to deliver the order should be kept at a minimum and customers need to be updated about the expected time of delivery during the order itself. Customers should be provided with all possible payment options. Most online stores offer the option to pay using credit and debit cards and electronic fund transfer. Online stores are beginning to understand the importance of payment on delivery and a large number of them have started providing this facility as well. The importance of customer support cannot be over-emphasised. Customers should have access to a wide variety of contact methods. In addition to this, an FAQ section helps users find answers the queries without having to call or email someone from the bookstore. Finally, a robust return policy is also essential. Most successful online stores provide...
Read MoreTweet Pint it Share Online bookstores like TheBookCafe.in provide user reviews for all their titles. Users often read these reviews before deciding on a purchase. A collection of reviews eventually can be the single most important factor that makes them to click ‘buy’ button. Even if someone is looking for a specific book, he would often read the reviews to validate the quality of the book. Online stores actually actively encourage such reviews so that users are able to have greater confidence in their purchases. Reviews are important for nonfiction books, where buyers compare several books on a topic. Besides offering information about the books, these reviews focus on their positives and negatives, from the perspective of the customer. The reviews generate a great deal of information such as – the quality of the book, cost and shipping time. Customers can compare prices and offers from several bookstores and choose the one that is best for them as many online bookstores promote their products through attractive offers and reduced prices. Reviews also help the customer to understand the product better and get a fairly good idea about what to expect even before the purchase is made. Reviews help the customer make an informed decision by sharing both the negative and positive features of the book they intend to purchase. It is not just customers who benefit from the reviews. Since a lot of customers read reviews before making a purchase, the reviews serve as useful tools that online bookstores use to make their products stand out from the competition. While some bookstores are afraid of getting negative reviews, others believe that getting only positive reviews will affect the authenticity of the reviews. Negative comments are dealt with by clarifying the situation so that potential customers can make a buying decision based on facts as opposed to biases. However, not all reviews are genuine. Supporters of the author may post positive reviews on important online bookstores to influence sales. To overcome such a situation, online bookstores try to get as many reviews as possible for a title. They also monitor the reviews. Checks are performed to ensure that there is a connection between the reviews and the amount of sales...
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